Show Me the Money


Show Me the Money! What Growers Need to Know about Business Lending

  • Thursday, February 17, 2022, 6:30 PM - 8:00 PM


If you want a lender to show you the money, it helps to understand that business lending is as much art as science. This virtual panel discussion with three lenders is open to anyone who would like to know more about the many factors that lenders consider when deciding to make loans. Attendees can expect practical guidance on how to ascertain whether a lender can meet their needs and how to prepare to meet with a lender. The panel discussion will be followed by audience Q&A as well as time to meet lenders, successful borrowers, and other participants in chat rooms.

The event is being co-hosted by Cornell Cooperative Extension of Erie County (CCE Erie) and Buffalo Go Green (BGG) on Thursday, February 17, 6:30 – 8:00 p.m., via Zoom. There is no cost to participate. Registration is required.

Register online or contact Jolie Hibit (716) 652-5400 ext 176 /

About the Panelists

Sherri Falck is Vice President at Pursuit, a community development financial institution that aims to help businesses grow by providing business loans and advisory services when traditional bank financing is not an option. Sherri works with entrepreneurs across Western NY, Finger Lakes, and Central NY.

Chris Laughton is Director of Knowledge Exchange and FarmStart Program Manager at Farm Credit East, an agricultural financial services cooperative that provides flexible financing options for beginning and experienced farmers. Chris oversees Farm Credit East’s customer education programs and produces research reports about Northeast agriculture.

Amanda Ritchey is a Farm Loan Manager for USDA Farm Service Agency (FSA) out of Jamestown, NY. Her office services farmers in Cattaraugus, Chautauqua and Erie Counties with farm loans to help with purchases of livestock, equipment, environmental or land needs along with restructuring of existing debt or operating capital. FSA is a lender to help producers when other credit sources are not available.

This event is part of BGG’s and CCE Erie’s work as Regional Navigators in the Farmland for a New Generation program (FNG-NY). The focal point of the FNG-NY program is the New York Farmland Finder (, a website that helps link farmers seeking land and landowners who want to keep their land in farming. Website users can post a farmer or farm profile, search for farmers or farmland, learn about upcoming events and browse resources. FNG-NY program is coordinated by American Farmland Trust in partnership with the State of New York.

About Buffalo Go Green

Buffalo Go Green, Inc. provides services and training to under-served populations throughout Western New York while helping to develop young minds to become leaders in Green Industries and Agriculture. It also fights food injustice and provides fresh produce, food and meals to the underserved population in Western New York.

About Cornell Cooperative Extension of Erie County

Cornell Cooperative Extension of Erie County puts knowledge to work to build stronger communities. CCE provides educational programs in Agriculture and Natural Resources, 4-H Youth Development, Community Health and Nutrition, and Consumer Horticulture.


No charge


Last updated January 25, 2022